Payment recovery
Recover failed payments, and count only the money that came back.
A dunning sequence that stops when the payment succeeds, and reports recovered revenue from real payment events.
For: SaaS, subscription and service businesses billing with Stripe or their own system.
The business problem
“Reminder sent” isn't revenue.
- Most reminder flows report how many emails went out, not how many invoices got paid.
- Retrying a payment action blindly can charge a customer twice.
- Customers who already paid keep getting reminders.
The outcome
Follow up with customers whose payments failed until payment succeeds or the recovery process reaches its limit.
Example workflow
- 1. TriggerStripe
Payment failed
A signed Stripe event or your billing system's webhook starts the run.
- 2. ActionCRM Messaging
Email on day 0
Explain what failed and link to update the card.
- 3. Wait
Wait 3 days
The run stops early if a payment-succeeded event arrives.
- 4. ActionTwilio
SMS on day 3
Short reminder. Sent once per invoice via idempotency key.
- 5. Branch
Paid?
Yes: stop and record. No by day 7: final email, then mark exhausted.
- 6. Outcome
Payment recovered
Recorded on a verified payment event for the same customer and invoice.
Measurable outcome
How the result is measured and verified.
- Metric
- Invoices recovered and amount recovered
- Target: Configurable, e.g. 50 invoices per month
- Verified by
- A signed payment-succeeded event with a matching customer and invoice.
- Not counted as success
- Reminders sent, or a customer clicking the payment link.
- When it fails
- When the sequence ends unpaid, the invoice is marked “recovery exhausted”.
Integrations used
Status is shown as it is today. Anything not yet available can be reached through an HTTP step or a webhook.
Stripe
Beta — bring your credentialsWebhooks
AvailableCRM Messaging
Needs operator setupTwilio
Beta — bring your credentials
Other solutions
Start automating what actually matters.
Define one outcome, connect a webhook, and see what got done. Free to start, no card needed.
